Our Story

As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see in the world and were, gratefully, starting to observe. We feel that film, design, art and food are powerful and inspiring ways to convey this narrative; That SHFT was our particular tool to tell this story.

We also wanted to explore the idea that “environmentalism” as a movement, as a separate category, has become anathema. Sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do. It should be reflected in our culture, our art, our design, our cities and nudge us further towards the sustainable direction in which we’re inevitably headed.

SHFT.COM has created hundreds of short digital films, curated thousands of sustainably designed products, and has enjoyed successful partnerships with companies such as: AOL, Virgin, Ford Motor Company, Estee Lauder, Stonyfield Farm, The Weather Channel, Sungevity, Wired, Dwell and most recently Samsung, among others.

The SHFT board includes: Richard Branson, Arianna Huffington, Bill Ford, Gary Hirshberg, and Anna Getty. SHFT has won many awards and earns copious amounts of positive press.

We started partnering with a select group of real estate developers and capital groups in pursuit of interesting sustainable opportunities in growing major and sub markets and formed RESHFT in 2018.

Peter Glatzer

Peter Glatzer is a film producer with seven feature films to his credit including the Sundance hit THE GRAVE and the Tim Roth/Renee Zellweger thriller DECEIVER. He’s made films and created television shows for HBO, Miramax, Fox, MGM and Discovery. He co-founded SHFT with Adrian Grenier to look at environmentalism through a new lens. It's mission is to introduce sustainable ideas, designs, and stories into the mainstream using creative and inspiring narratives in a variety of media.

Most recently, Glatzer was executive producer, along with Leonardo DiCaprio, on the feature documentary CATCHING THE SUN which premiered on Netflix for Earth Day 2016. He is the executive producer for the upcoming feature documentary, ORBITAL, currently in production.

In addition to bringing SHFT to the W Hollywood Residences, which served as SHFT home-base for three years, Glatzer and the SHFT team programmed cultural events on the property. He led SHFT into hospitality in earnest with SHFT Austin, it’s first hotel currently in development.

He was a US delegate to the 2014 Young G8 Summit in London where he co-wrote the white paper on “Energy For All”, which was presented to the G 8 leaders.

Glatzer received his BA in Government from Skidmore College and studied Politics and International Relations at Oxford University.

Adrian Grenier

Adrian Grenier is an actor and filmmaker, best known for his role as Vincent Chase on the HBO series Entourage and has appeared in many films. He has created numerous short films and directed feature documentaries including Shot in the Dark, Teenage Paparazzo, and How to Make Money Selling Drugs. He co-founded SHFT with film producer Peter Glatzer after the two collaborated on Alter Eco, a documentary TV series for The Discovery Channel.

He created Wreckroom, a music incubator and recording studio in 2012, which also produces music showcases in Brooklyn and Austin, while it nurtures up-and-coming talent.

Grenier has been an activist for many environmental causes over the years. In 2015, he took on a role as Dell’s first social good advocate, championing healthier, more sustainable choices and actions through digital storytelling and advocacy. That same year, he founded The Lonely Whale Foundation as a vehicle to inspire empathy and action for protecting the ocean environment and marine life. Through Lonely Whale, Grenier has mounted several ocean awareness campaigns, most recently Stop Sucking, an effort to ban plastic straws.

This year, he was named a United Nations Ambassador for the Environment.