SHFT brings access and relationships with key influencers in film, TV, music, and fashion to the RESHFT arsenal. Over the past eight years, SHFT has produced large and small events as well as art and product pop ups in Los Angeles and New York, and at festivals like The Sundance Film Festival, SXSW in Austin, Coachella in Indio, and Art Basel, Miami, among others.

SHFT has delivered hundreds of millions of media impressions through its marketing and PR efforts around original short film series launches, app launches, pop ups, and larger festivals and cultural events.

At the end of the day, we are storytellers. All of our programming for our hotel and residential properties will build upon our experience and continue the narrative of the SHFT brand.